The effect of cost leadership strategies on company performance: a case of Multimedia Saatchi & Saatchi.
The research was carried out to find out the effect of cost leadership strategies on company performance in the advertising industry. In this research a sample of 61 respondents was used as representative of the target population. The main objectives of this research was to find out the effect of...
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| Language: | English |
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Midlands State Univeristy
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/2237 |
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