An assessment of the effect of gender identity on the consumption of alcoholic beverages advertising: a case of Delta Beverages
The purpose of the study is to assess the effect of gender identity on the consumption of alcoholic beverages advertising in Zimbabwe’s Delta Beverages. The research therefore sought to establish if males and females interpret alcohol advertisements the same. The way males and females interpret alco...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2087 |
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