Emotional positionung strategy: Can it create customer loyalty in the hardware construction sector in Zimbabwe?
This study seeks to establish the extent to which emotional positioning strategy dimensions may influence customer loyalty in the construction hardware sector in Zimbabwe. The research used both qualitative and quantitative methodology paradigms. Self-administered questionnaires were used to gather...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Midlands State University
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1842 |
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