An investigation of the role of product, place, promotion and price (4Ps) in market basket analysis: a case study of retail shops in Gweru Zimbabwe
Market basket analysis is a technique that discovers relationships between pairs of products purchased together. The technique can be used to uncover interesting cross-sells and related products. The purpose of this paper is to come up with a proposal on a research survey aimed at investigating the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://www.ijsr.net/archive/v3i2/MDIwMTM4OTc=.pdf http://hdl.handle.net/11408/1753 |
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