An analysis of communication approaches used by SMES in Zimbabwe

Literature highlights the importance of communication in the formulation and implementation of strategies. The level of communication has been seen to positively correlate with the overall performance of organisations. Unfortunately the level of communication in SMEs in Zimbabwe has not received muc...

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Bibliographic Details
Main Author: Nyamwanza, Tonderai
Format: Article
Language:English
Published: European Centre for Research Training and Development 2016
Subjects:
Online Access:http://www.eajournals.org/wp-content/uploads/An-Analysis-of-Communication-Approaches-Used-by-SMEs-In-Zimbabwe.pdf
http://hdl.handle.net/11408/1526
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