An analysis of the language of communication used by Barclays Bank Zimbabwe
An advertisement, according to Larson (2001), carries a lot of meaning, “signified” by the verbal and nonverbal symbols being used (or perhaps misused depending on one’s perspective). The aim of advertising is to tell potential clients or customers about the products, services or ideas of an organis...
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| Format: | Article |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/11408/1465 |
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