Communication as performance: re-thinking Zimbabwe’s ‘Mortein Actellic Gold’ television advert as drama
This article seeks to demonstrate that advertisements are synonymous with drama in that they are dramatic stories played by characters. It is argued that in the process of selling products, services or ideas, advertisements make use of various elements of drama to persuade potential customers. Adver...
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| Format: | Article |
| Language: | English |
| Published: |
Unisa Press
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1460 |
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