The role of song in selected Zimbabwean television advertisements
Songs are one of the rhetoric devices advertisers use to flatter audiences to buy products, services or ideas they might have not even thought of buying. If the scenes of an advertisement are accompanied by well-suited pieces of songs, they become more effective. While songs in advertisements ser...
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| Format: | Article |
| Language: | English |
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Taylor and Francis
2016
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| Online Access: | http://www.tandfonline.com.access.msu.ac.zw:2048/doi/abs/10.1080/18125980.2011.631304#.V0LNgeQm-yw |
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