E-Commerce in Agro-food industry in Zimbabwe: myth or reality
Electronic commerce has become a valuable model for the growth of business in every sector of the economy. This paper examines the level of e-commerce adoption in agro-food firms in Zimbabwe. A cross-sectional design using a survey method is used. The results show that e-commerce growth in agro-food...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cosmic Journals
2016
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| Subjects: | |
| Online Access: | http://www.ijmbs.com/14/shepherd.pdf |
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| Summary: | Electronic commerce has become a valuable model for the growth of business in every sector of the economy. This paper examines the level of e-commerce adoption in agro-food firms in Zimbabwe. A cross-sectional design using a survey method is used. The results show that e-commerce growth in agro-food
firms in Zimbabwe is still at the embryonic stage. The implications to industry and the whole economy are discussed. |
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