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  1. 1
    The evaluating the effectiveness of advertising controversial products on consumer purchase decision
    by Mhete, Patience
    Published 2017
    Subjects: “…Advertising…”
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  2. 2
    Rhetorical devices in the language of Shona printed adverts
    by Mushore, Washington
    Published 2016
    Subjects: “…Language in advertising…”
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  3. 3
    An analysis of the language of communication used by Barclays Bank Zimbabwe
    by Mushore, Washington
    Published 2016
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  4. 4
    HIV/AIDS awareness advertising: representation of the linguistic and socio-cultural repertoires on ZBC/ TV
    by Mpofu, Phillip
    Published 2016
    Subjects: “…Advertising, communication, electronic media, discourse analysis, language…”
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  5. 5
    “I Am as Fit as a Fiddle”: selling the Mugabe brand in the 2013 elections in Zimbabwe
    by Chibuwe, Albert
    Published 2020
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  6. 6
    Sexually suggestive content in advertising
    by Tambawoga C. Muchena
    Published 2023
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    research article
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  7. 7
    A research agenda for political in Africa : the case of Zimbabwe
    by Chibuwe, Albert
    Published 2020
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  8. 8
    The electronic media as a technological marketing tool for the subordination of women in Zimbabwe: the case of adverts on ZTV and SABC 1, 2 and 3
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    Book chapter
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  9. 9
    The role of song in selected Zimbabwean television advertisements
    by Mushore, Washington
    Published 2016
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  10. 10
    Communication as performance: re-thinking Zimbabwe’s ‘Mortein Actellic Gold’ television advert as drama
    by Mushore, Washington
    Published 2016
    Subjects: “…Mortein Actellic Gold Advertisement…”
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  11. 11
    Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections
    by Chibuwe, Albert
    Published 2020
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