An assessment on sales promotional activities as key fundamentals in the improvement of a company performance: a case of BIMCO in Redcliff
The study sought to analyse the sales promotional activities as key fundamentals in the improvement of BIMCOs’ performance. The objectives of the study were to: identify the sales promotional activities being used by BIMCO, to determine the impact of sales promotional activities on sales turnover, t...
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| Language: | English |
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Midlands State University
2015
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| Online Access: | http://hdl.handle.net/11408/581 |
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