Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product?
This study sought to establish whether agritourism can be an alternative to Zimbabwe’s tourism product or not. Of essence were the potential and possible challenges to be faced in developing the concept. An exploratory research design was adopted since agritourism is a relatively new concept in Zi...
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| Format: | research article |
| Language: | English |
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David Publishing
2023
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5755 |
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| _version_ | 1779905267951992832 |
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| author | Oliver Chikuta Caroliny Makacha |
| author2 | Chinhoyi University of Technology, Chinhoyi, Zimbabwe |
| author_facet | Chinhoyi University of Technology, Chinhoyi, Zimbabwe Oliver Chikuta Caroliny Makacha |
| author_sort | Oliver Chikuta |
| collection | DSpace |
| description | This study sought to establish whether agritourism can be an alternative to Zimbabwe’s tourism product or not.
Of essence were the potential and possible challenges to be faced in developing the concept. An exploratory
research design was adopted since agritourism is a relatively new concept in Zimbabwe. Data were collected
through a detailed interviewer-administered questionnaire. Farmers and farm managers were the target respondents.
In addition, a thirty-minute interview was conducted with an executive at the Zimbabwe Tourism Authority’s (ZTA)
Department of Market Research and New Product Development. Observations were also made in order to fortify
the data collected through questionnaires. The results show that agritourism can be a viable option since some
resources already exist in a number of farms. Challenges were noted and these need to be acted upon by the
relevant authorities, that is, the Ministry of Tourism and Hospitality Industry and the ZTA. |
| format | research article |
| id | ir-11408-5755 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | David Publishing |
| record_format | dspace |
| spelling | ir-11408-57552023-07-04T11:15:21Z Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? Oliver Chikuta Caroliny Makacha Chinhoyi University of Technology, Chinhoyi, Zimbabwe Midlands State University, Gweru, Zimbabwe Agritourism Potential Challenges Zimbabwe This study sought to establish whether agritourism can be an alternative to Zimbabwe’s tourism product or not. Of essence were the potential and possible challenges to be faced in developing the concept. An exploratory research design was adopted since agritourism is a relatively new concept in Zimbabwe. Data were collected through a detailed interviewer-administered questionnaire. Farmers and farm managers were the target respondents. In addition, a thirty-minute interview was conducted with an executive at the Zimbabwe Tourism Authority’s (ZTA) Department of Market Research and New Product Development. Observations were also made in order to fortify the data collected through questionnaires. The results show that agritourism can be a viable option since some resources already exist in a number of farms. Challenges were noted and these need to be acted upon by the relevant authorities, that is, the Ministry of Tourism and Hospitality Industry and the ZTA. 4 3 103 113 2023-07-04T11:15:19Z 2023-07-04T11:15:19Z 2016-06 research article https://cris.library.msu.ac.zw//handle/11408/5755 10.17265/2328-2169/2016.06.001 en Journal of Tourism and Hospitality Management 2328-2169 open David Publishing |
| spellingShingle | Agritourism Potential Challenges Zimbabwe Oliver Chikuta Caroliny Makacha Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title | Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title_full | Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title_fullStr | Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title_full_unstemmed | Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title_short | Agritourism: A Possible Alternative to Zimbabwe’s Tourism Product? |
| title_sort | agritourism: a possible alternative to zimbabwe’s tourism product? |
| topic | Agritourism Potential Challenges Zimbabwe |
| url | https://cris.library.msu.ac.zw//handle/11408/5755 |
| work_keys_str_mv | AT oliverchikuta agritourismapossiblealternativetozimbabwestourismproduct AT carolinymakacha agritourismapossiblealternativetozimbabwestourismproduct |