Knowledge Management as a survival strategy to enhance competitive advantage in the Zimbabwean Tourism and Hospitality industry
The Tourism and Hospitality industry has been exposed to turbulent business environment as a result of the unstable economic challenges affecting the Zimbabwean economy. .In this unpredictable environment, thinking smart creates sustainability hence the study aims to leverage the appropriateness o...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
IISTE
2023
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5749 https://iiste.org/Journals/index.php/EJBM/article/view/25082 |
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| Summary: | The Tourism and Hospitality industry has been exposed to turbulent business environment as a result of the
unstable economic challenges affecting the Zimbabwean economy. .In this unpredictable environment, thinking
smart creates sustainability hence the study aims to leverage the appropriateness of Knowledge management as a
survival strategy to enhance competitive advantage in the Zimbabwean Tourism and Hospitality industry:The
research was prompted by the observation that, despite Zimbabwe leapfrogging in the tourism sector from the
time of multi currency, the country remains essentially a consumer nation with nothing to show on the
knowledge based economy. The researchers used a descriptive research design to systematically examine the
significance of incorporating knowledge management concept in human resource policies, culture, structure and
ICT systems in the hotel and tourism sector in Zimbabwe. Questionnaires and interviews were used to collect
data. The main findings are that human resources does not align its policies with knowledge management
practices. Lack of knowledge management system in the ICT is affecting knowledge sharing and utilisation to
take place. Bureaucratic organizational structures and individualistic or unsupportive culture are hindering the
flow of information from deep smarts to novice. Poor knowledge management comes from lack of clear human
resource management procedures, lack of policies for management of intellectual capital and lack of learning
culture and organizational structures. The study recommends that human resources should align knowledge
management with rewards, support knowledge sharing culture, teamwork and reduce bureaucratic structures
.There has been a general shift from traditional information management approach whereby data with no real
meaning is stored ,shared and captured. A Knowledge Officer to be used. A paradigm shift from tall
organizational structures to more flatter and matrix structures so that knowledge can flow freely in the entities |
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