A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector
Mega event area associated with urban regeneration, infrastructural development, and legacies in host cities. This study examines economic and social benefits associated with the hosting of ATA congress in Victoria Falls on destination Zimbabwe. Positive and negative effects at micro le...
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| Format: | research article |
| Language: | English |
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Asian Journal of Empirical Research.
2023
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5727 https://archive.aessweb.com/index.php/5004/article/view/3466/5518 |
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| author | Zibanai Zhou |
| author2 | Midlands State University, Tourism and Hospitality Management Department P.Bag 9055, Gweru, Zimbabwe |
| author_facet | Midlands State University, Tourism and Hospitality Management Department P.Bag 9055, Gweru, Zimbabwe Zibanai Zhou |
| author_sort | Zibanai Zhou |
| collection | DSpace |
| description | Mega event area associated with urban regeneration, infrastructural development, and legacies in host cities. This study examines economic and social benefits associated with the hosting of ATA congress in Victoria Falls on destination Zimbabwe. Positive and negative effects at micro level are also analysed. Data were collected through 30 self-administered questionnaires on Victoria Falls tourism operators and residents. Results showed that ATA`s congress repositioned Zimbabwe`s tourism sector, endorsed Zimbabwe as a MICE destination, and projected a positive image for the country. Hotels registered high occupancy levels, the municipality`s sewer and water system, and health service facilities were upgraded. On the downside, brothels, taxi fares, vending in undesignated areas and street begging increased.The media ignored these negatives but amplified on the positives. Adoption of a new pricing model for accommodation service providers, equitable distribution of mega events revenue and liberalising the skies to enhance connectivity on destination Zimbabwe are recommended
.Keywords: ATA congress, Economic and social significance, Zimbabwe tourism sector. |
| format | research article |
| id | ir-11408-5727 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | Asian Journal of Empirical Research. |
| record_format | dspace |
| spelling | ir-11408-57272023-06-27T09:57:30Z A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector Zibanai Zhou Midlands State University, Tourism and Hospitality Management Department P.Bag 9055, Gweru, Zimbabwe ATA congress Economic and social significance Zimbabwe tourism sector Mega event area associated with urban regeneration, infrastructural development, and legacies in host cities. This study examines economic and social benefits associated with the hosting of ATA congress in Victoria Falls on destination Zimbabwe. Positive and negative effects at micro level are also analysed. Data were collected through 30 self-administered questionnaires on Victoria Falls tourism operators and residents. Results showed that ATA`s congress repositioned Zimbabwe`s tourism sector, endorsed Zimbabwe as a MICE destination, and projected a positive image for the country. Hotels registered high occupancy levels, the municipality`s sewer and water system, and health service facilities were upgraded. On the downside, brothels, taxi fares, vending in undesignated areas and street begging increased.The media ignored these negatives but amplified on the positives. Adoption of a new pricing model for accommodation service providers, equitable distribution of mega events revenue and liberalising the skies to enhance connectivity on destination Zimbabwe are recommended .Keywords: ATA congress, Economic and social significance, Zimbabwe tourism sector. 3 6 674 688 2023-06-27T09:57:28Z 2023-06-27T09:57:28Z 2013 research article https://cris.library.msu.ac.zw//handle/11408/5727 https://archive.aessweb.com/index.php/5004/article/view/3466/5518 en Asian Journal of Empirical Research 2224-4425 open Asian Journal of Empirical Research. |
| spellingShingle | ATA congress Economic and social significance Zimbabwe tourism sector Zibanai Zhou A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title | A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title_full | A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title_fullStr | A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title_full_unstemmed | A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title_short | A Perceived Significance of Hosting Ata`s Congress in Victoria Falls on Zimbabwe`s Tourism Sector |
| title_sort | perceived significance of hosting ata`s congress in victoria falls on zimbabwe`s tourism sector |
| topic | ATA congress Economic and social significance Zimbabwe tourism sector |
| url | https://cris.library.msu.ac.zw//handle/11408/5727 https://archive.aessweb.com/index.php/5004/article/view/3466/5518 |
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