Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe
The study analysed the impact of diversification expansion strategy on profitability in grocery retail sector. Glueck’s (1976) expansion strategy was used as the theoretical framework in this study to explain diversification expansion strategies. The study used quantitative approach with a sample si...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
EPRA Journals
2023
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5595 https://eprajournals.net/index.php/IJRD/article/view/257/262 |
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