Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe
The study analysed the impact of diversification expansion strategy on profitability in grocery retail sector. Glueck’s (1976) expansion strategy was used as the theoretical framework in this study to explain diversification expansion strategies. The study used quantitative approach with a sample si...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
EPRA Journals
2023
|
| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5595 https://eprajournals.net/index.php/IJRD/article/view/257/262 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1779905209084936192 |
|---|---|
| author | Marry Murambi Onwards Orpah Chivivi Chipo Mutongi |
| author2 | #PLACEHOLDER_PARENT_METADATA_VALUE# |
| author_facet | #PLACEHOLDER_PARENT_METADATA_VALUE# Marry Murambi Onwards Orpah Chivivi Chipo Mutongi |
| author_sort | Marry Murambi |
| collection | DSpace |
| description | The study analysed the impact of diversification expansion strategy on profitability in grocery retail sector. Glueck’s (1976) expansion strategy was used as the theoretical framework in this study to explain diversification expansion strategies. The study used quantitative approach with a sample size of 30% that consists of 30 participants drawn from the three retail companies; OK, Spar and TM Pick ‘n’ Pay.Regression and correlation analysis was used to find the relationship between diversification expansion strategy and profitability. The study found out that diversification was leading to differences in profit volumes by 37%. The study concluded addressing of problems in the diversification expansion strategy to avoid affecting profitability in the retail sector in Zimbabwe. |
| format | research article |
| id | ir-11408-5595 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | EPRA Journals |
| record_format | dspace |
| spelling | ir-11408-55952023-05-04T11:31:42Z Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe Marry Murambi Onwards Orpah Chivivi Chipo Mutongi #PLACEHOLDER_PARENT_METADATA_VALUE# Midlands State Univerisity Midlands State Univerisity Diversification expansion strategy Geographical expansion Acquisitions and strategic alliances The study analysed the impact of diversification expansion strategy on profitability in grocery retail sector. Glueck’s (1976) expansion strategy was used as the theoretical framework in this study to explain diversification expansion strategies. The study used quantitative approach with a sample size of 30% that consists of 30 participants drawn from the three retail companies; OK, Spar and TM Pick ‘n’ Pay.Regression and correlation analysis was used to find the relationship between diversification expansion strategy and profitability. The study found out that diversification was leading to differences in profit volumes by 37%. The study concluded addressing of problems in the diversification expansion strategy to avoid affecting profitability in the retail sector in Zimbabwe. 7 4 54 64 2023-05-04T11:31:41Z 2023-05-04T11:31:41Z 2022-04 research article https://cris.library.msu.ac.zw//handle/11408/5595 https://eprajournals.net/index.php/IJRD/article/view/257/262 en EPRA International Journal of Research and Development (IJRD) 2455-7838 open EPRA Journals |
| spellingShingle | Diversification expansion strategy Geographical expansion Acquisitions and strategic alliances Marry Murambi Onwards Orpah Chivivi Chipo Mutongi Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title | Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title_full | Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title_fullStr | Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title_full_unstemmed | Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title_short | Diversification expansion strategies: their impact on profitability in retail sector in Zimbabwe |
| title_sort | diversification expansion strategies: their impact on profitability in retail sector in zimbabwe |
| topic | Diversification expansion strategy Geographical expansion Acquisitions and strategic alliances |
| url | https://cris.library.msu.ac.zw//handle/11408/5595 https://eprajournals.net/index.php/IJRD/article/view/257/262 |
| work_keys_str_mv | AT marrymurambi diversificationexpansionstrategiestheirimpactonprofitabilityinretailsectorinzimbabwe AT onwardsorpahchivivi diversificationexpansionstrategiestheirimpactonprofitabilityinretailsectorinzimbabwe AT chipomutongi diversificationexpansionstrategiestheirimpactonprofitabilityinretailsectorinzimbabwe |