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A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions

A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions

Irresponsibly disposed electronic cigarette (e-cigarette) waste poses significant public health and environmental harm. This study explores downstream social marketing interventions that can be used to curtail the growth of e-cigarette waste in South Africa through the lenses of the social norms app...

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Bibliographic Details
Main Authors: Roy Malon Shamhuyenhanzva, Asphat Muposhi, Delight Rufaro Hungwe
Other Authors: Department of Marketing, Retail Business and Sport Management, Vaal University of Technology, Vanderbijlpark, South Africa
Format: research article
Language:English
Published: SAGE Publications 2023
Subjects:
Electronic cigarette waste
Social norms approach
Reciprocal altruism
Social value orientation
Ecological beliefs
Moral licensing
South Africa
Online Access:https://cris.library.msu.ac.zw//handle/11408/5563
https://doi.org/10.1177/0734242X231160083
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