A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions
Irresponsibly disposed electronic cigarette (e-cigarette) waste poses significant public health and environmental harm. This study explores downstream social marketing interventions that can be used to curtail the growth of e-cigarette waste in South Africa through the lenses of the social norms app...
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| Format: | research article |
| Language: | English |
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SAGE Publications
2023
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5563 https://doi.org/10.1177/0734242X231160083 |
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| author | Roy Malon Shamhuyenhanzva Asphat Muposhi Delight Rufaro Hungwe |
| author2 | Department of Marketing, Retail Business and Sport Management, Vaal University of Technology, Vanderbijlpark, South Africa |
| author_facet | Department of Marketing, Retail Business and Sport Management, Vaal University of Technology, Vanderbijlpark, South Africa Roy Malon Shamhuyenhanzva Asphat Muposhi Delight Rufaro Hungwe |
| author_sort | Roy Malon Shamhuyenhanzva |
| collection | DSpace |
| description | Irresponsibly disposed electronic cigarette (e-cigarette) waste poses significant public health and environmental harm. This study explores downstream social marketing interventions that can be used to curtail the growth of e-cigarette waste in South Africa through the lenses of the social norms approach. This study harnesses the power of social marketing to identify downstream interventions that can be used by marketers to curb the problem of e-cigarette waste. An exploratory research design and a qualitative method were employed. Six virtual focus groups were conducted to collect cross-sectional data from South African electronic cigarette users. Reciprocal altruism, social orientation value, moral licensing and ecological beliefs were found to be the main normative influences that characterise e-cigarette waste. The results support the proposition that social marketers should employ a downstream approach to develop interventions to curtail the growth of e-cigarette waste. Such measures are envisaged to complement upstream initiatives. This study offers new insights on how to manage e-cigarette waste in the context of an emerging market. |
| format | research article |
| id | ir-11408-5563 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | ir-11408-55632023-05-02T10:54:44Z A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions Roy Malon Shamhuyenhanzva Asphat Muposhi Delight Rufaro Hungwe Department of Marketing, Retail Business and Sport Management, Vaal University of Technology, Vanderbijlpark, South Africa Department of Information and Marketing Sciences, Midlands State University, Gweru, Zimbabwe Department of Information and Marketing Sciences, Midlands State University, Gweru, Zimbabwe Electronic cigarette waste Social norms approach Reciprocal altruism Social value orientation Ecological beliefs Moral licensing South Africa Irresponsibly disposed electronic cigarette (e-cigarette) waste poses significant public health and environmental harm. This study explores downstream social marketing interventions that can be used to curtail the growth of e-cigarette waste in South Africa through the lenses of the social norms approach. This study harnesses the power of social marketing to identify downstream interventions that can be used by marketers to curb the problem of e-cigarette waste. An exploratory research design and a qualitative method were employed. Six virtual focus groups were conducted to collect cross-sectional data from South African electronic cigarette users. Reciprocal altruism, social orientation value, moral licensing and ecological beliefs were found to be the main normative influences that characterise e-cigarette waste. The results support the proposition that social marketers should employ a downstream approach to develop interventions to curtail the growth of e-cigarette waste. Such measures are envisaged to complement upstream initiatives. This study offers new insights on how to manage e-cigarette waste in the context of an emerging market. 1 8 2023-05-02T10:54:44Z 2023-05-02T10:54:44Z 2023 research article https://cris.library.msu.ac.zw//handle/11408/5563 https://doi.org/10.1177/0734242X231160083 en #PLACEHOLDER_PARENT_METADATA_VALUE# Vaal University of Technology Waste Management & Research : The Journal for a Sustainable Circular Economy 1096-3669 #PLACEHOLDER_PARENT_METADATA_VALUE# open SAGE Publications |
| spellingShingle | Electronic cigarette waste Social norms approach Reciprocal altruism Social value orientation Ecological beliefs Moral licensing South Africa Roy Malon Shamhuyenhanzva Asphat Muposhi Delight Rufaro Hungwe A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title | A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title_full | A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title_fullStr | A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title_full_unstemmed | A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title_short | A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions |
| title_sort | downstream social norms approach for curtailing e-cigarette waste: promising social marketing interventions from consumer interactions |
| topic | Electronic cigarette waste Social norms approach Reciprocal altruism Social value orientation Ecological beliefs Moral licensing South Africa |
| url | https://cris.library.msu.ac.zw//handle/11408/5563 https://doi.org/10.1177/0734242X231160083 |
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