Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equati...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
Inderscience
2023
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5520 https://doi.org/10.1504/IJEMR.2022.119245 |
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