Determinants of Customer Loyalty in the Zimbabwean Microfinance Sector
Recently, there has been an exponential increase in microfinance institutions leading to intense competition. This has impelled the interest of scholars, practitioners, and researchers in customer loyalty. Nonetheless, there is a dearth of empirical evidence on the determinants of customer loyalty i...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | book part |
| Language: | English |
| Published: |
IGI Global
2023
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5422 |
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