‘Repetition without change?’: A critical discourse analysis of selected ZANU-PF advertisements for the July 2013 and July 2018 elections

Drawing on Critical Discourse Analysis (CDA), and anchored on CDA theory, we argue that as the ruling party’s governance record increasingly came under scrutiny in two election cycles researched, the Zimbabwe African National Union – Patriotic Front (ZANU-PF), largely maintained its old strategies o...

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Bibliographic Details
Main Authors: Albert Chibuwe, Allen Munoriyarwa
Other Authors: Midlands State University, Zimbabwe & University of the Free State, South Africa
Format: research article
Language:English
Published: SAGE Publications 2023
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Online Access:https://cris.library.msu.ac.zw//handle/11408/5395
https://doi.org/10.1177/17504813221132977
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