Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
The food and beverages sector in Zimbabwe has been of late characterised by deteriorating market and operational performance despite implementation of various strategies. It was against this background that the researchers sought to determine the effects of total quality management practices as a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
Invention Journals
2022
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5335 |
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| Summary: | The food and beverages sector in Zimbabwe has been of late characterised by deteriorating market
and operational performance despite implementation of various strategies. It was against this background that
the researchers sought to determine the effects of total quality management practices as a strategy on the
performance of the food and beverages industry in Zimbabwe. The main objectives of this study were to find out
whether total quality management had an impact on performance of the food and beverages sector in Zimbabwe
and to establish total quality management related challenges faced by the food and beverage sector. The study
adopted a combination of exploratory and descriptive survey research design since it was the first of its kind in
this sector; and the need to fully explain the underpinning variables. Stratified random sampling and non-
random sampling techniques were used to come up with a sample of hundred and twelve (112) respondents.
Questionnaires, personal interviews and observations were used as research instruments. Data was analysed
using Stata and Microsoft Excel packages and it was presented in tables and bar graphs.The study revealed
thattotal quality management practices positively impacted on the performance of the food and beverage sector
in Zimbabwe. The researchers recommended that that the food and beverage industry should enter into strategic
alliance with suppliers of inputs, get ISO certification and seek continuous top management support and
commitment and invest in market research training for its employees and other stakeholders. |
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