Post-Pandemic Sustainability Strategies for Zimbabwean SMEs
In the past decade, the issue of sustainability in the context of small and medium enterprises (SMEs) has attracted much attention from scholars and policymakers. Admittedly, the emergence of the COVID-19 pandemic has generated much curiosity of scholars with regard to the sustainability of SMEs. Ac...
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| Format: | book part |
| Language: | English |
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IGI Global
2022
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5247 |
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| _version_ | 1779905291942363136 |
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| author | Mufaro Dzingirai Noah Tshuma Shingirai Sikomwe |
| author2 | Midlands State University |
| author_facet | Midlands State University Mufaro Dzingirai Noah Tshuma Shingirai Sikomwe |
| author_sort | Mufaro Dzingirai |
| collection | DSpace |
| description | In the past decade, the issue of sustainability in the context of small and medium enterprises (SMEs) has attracted much attention from scholars and policymakers. Admittedly, the emergence of the COVID-19 pandemic has generated much curiosity of scholars with regard to the sustainability of SMEs. Accordingly, this study seeks to explore sustainability strategies that can be employed by SMEs in Zimbabwe in the post-COVID-19 pandemic era. Notably, seven sustainable strategies emerged from the thematic analysis, namely, online marketplaces, leveraging technology, cost-cutting measures, customer relationship, innovation and creativity, sustainable culture, and collaboration and partnerships. The results of this study help the policymakers and practitioners in making sound decisions related to SME sustainability based on empirical evidence. |
| format | book part |
| id | ir-11408-5247 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | IGI Global |
| record_format | dspace |
| spelling | ir-11408-52472022-11-24T17:47:19Z Post-Pandemic Sustainability Strategies for Zimbabwean SMEs Mufaro Dzingirai Noah Tshuma Shingirai Sikomwe Midlands State University Midlands State University Midlands State University SME E-Commerce Business Sustainability Sustainability Strategy Challenge In the past decade, the issue of sustainability in the context of small and medium enterprises (SMEs) has attracted much attention from scholars and policymakers. Admittedly, the emergence of the COVID-19 pandemic has generated much curiosity of scholars with regard to the sustainability of SMEs. Accordingly, this study seeks to explore sustainability strategies that can be employed by SMEs in Zimbabwe in the post-COVID-19 pandemic era. Notably, seven sustainable strategies emerged from the thematic analysis, namely, online marketplaces, leveraging technology, cost-cutting measures, customer relationship, innovation and creativity, sustainable culture, and collaboration and partnerships. The results of this study help the policymakers and practitioners in making sound decisions related to SME sustainability based on empirical evidence. 457 476 2022-11-24T17:47:16Z 2022-11-24T17:47:16Z 2021 book part https://cris.library.msu.ac.zw//handle/11408/5247 10.4018/978-1-7998-7436-2.ch022 en Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs 9781799874379 open IGI Global |
| spellingShingle | SME E-Commerce Business Sustainability Sustainability Strategy Challenge Mufaro Dzingirai Noah Tshuma Shingirai Sikomwe Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title | Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title_full | Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title_fullStr | Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title_full_unstemmed | Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title_short | Post-Pandemic Sustainability Strategies for Zimbabwean SMEs |
| title_sort | post-pandemic sustainability strategies for zimbabwean smes |
| topic | SME E-Commerce Business Sustainability Sustainability Strategy Challenge |
| url | https://cris.library.msu.ac.zw//handle/11408/5247 |
| work_keys_str_mv | AT mufarodzingirai postpandemicsustainabilitystrategiesforzimbabweansmes AT noahtshuma postpandemicsustainabilitystrategiesforzimbabweansmes AT shingiraisikomwe postpandemicsustainabilitystrategiesforzimbabweansmes |