Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe

Employee disengagement in the hotel industry is deepening, with profound impacts on customer service delivery. However, there is scant empirical evidence focusing on employment and human resource management in the hotel industry, particularly predicated on the perceptions of employees. This study ex...

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Main Author: Moment Bhebhe
Other Authors: Midlands State University
Format: journal article
Language:English
Published: Management College of Southern Africa (MANCOSA) 2022
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5211
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author Moment Bhebhe
author2 Midlands State University
author_facet Midlands State University
Moment Bhebhe
author_sort Moment Bhebhe
collection DSpace
description Employee disengagement in the hotel industry is deepening, with profound impacts on customer service delivery. However, there is scant empirical evidence focusing on employment and human resource management in the hotel industry, particularly predicated on the perceptions of employees. This study examines employee disengagement from the perspective of employees in a selected hotel organisation. More particularly, it focuses on frontline employees, whose jobs involve daily service encounters with clients. Frontline employees are central to customer satisfaction. Gaining insights from the viewpoint of these employees can help enlighten both management and human resources practitioners in formulating and implementing appropriate strategies that can help mitigate employee disengagement. The study followed a qualitative case study approach using a sample of 30 participants, drawn from frontline service departments, including frontline service managers and a human resource management representative. Data was collected using two focus group discussions with frontline employees and 9 semi-structured interviews with management. A thematic approach was utilised to analyse data. Findings reveal that frontline employees regard management behaviour as the major factor to their disengagement. When managers, particularly those in frontline service departments, become unappreciative of employee effort, do not appear to be supportive or engage in unfair assessments, the behaviour of frontline employees becomes evident to clients, in the form of a lack of promptness in serving clients, poor food preparation and failure to keep a constant smile during service encounters. Management efforts to mitigate the disengagement of frontline employees is essential in creating sustain able and positive customer experiences in the hotel business.
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spelling ir-11408-52112022-11-14T06:46:33Z Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe Moment Bhebhe Midlands State University Employee disengagement Employee engagement Human Resource Management Hotel Frontline employees Employee disengagement in the hotel industry is deepening, with profound impacts on customer service delivery. However, there is scant empirical evidence focusing on employment and human resource management in the hotel industry, particularly predicated on the perceptions of employees. This study examines employee disengagement from the perspective of employees in a selected hotel organisation. More particularly, it focuses on frontline employees, whose jobs involve daily service encounters with clients. Frontline employees are central to customer satisfaction. Gaining insights from the viewpoint of these employees can help enlighten both management and human resources practitioners in formulating and implementing appropriate strategies that can help mitigate employee disengagement. The study followed a qualitative case study approach using a sample of 30 participants, drawn from frontline service departments, including frontline service managers and a human resource management representative. Data was collected using two focus group discussions with frontline employees and 9 semi-structured interviews with management. A thematic approach was utilised to analyse data. Findings reveal that frontline employees regard management behaviour as the major factor to their disengagement. When managers, particularly those in frontline service departments, become unappreciative of employee effort, do not appear to be supportive or engage in unfair assessments, the behaviour of frontline employees becomes evident to clients, in the form of a lack of promptness in serving clients, poor food preparation and failure to keep a constant smile during service encounters. Management efforts to mitigate the disengagement of frontline employees is essential in creating sustain able and positive customer experiences in the hotel business. 2020 1 2022-11-14T06:46:32Z 2022-11-14T06:46:32Z 2020-06 journal article https://cris.library.msu.ac.zw//handle/11408/5211 10.10520/EJC-1da01d2591 en Journal of Management & Administration 1728-9157 open 10.10520/EJC-1da01d2591 Management College of Southern Africa (MANCOSA)
spellingShingle Employee disengagement
Employee engagement
Human Resource Management
Hotel
Frontline employees
Moment Bhebhe
Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title_full Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title_fullStr Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title_full_unstemmed Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title_short Employee disengagement from the perspective of frontline employees: a hotel case study in Zimbabwe
title_sort employee disengagement from the perspective of frontline employees: a hotel case study in zimbabwe
topic Employee disengagement
Employee engagement
Human Resource Management
Hotel
Frontline employees
url https://cris.library.msu.ac.zw//handle/11408/5211
work_keys_str_mv AT momentbhebhe employeedisengagementfromtheperspectiveoffrontlineemployeesahotelcasestudyinzimbabwe