Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms

The study on which this article is based sought to examine the motives and patterns of corporate social investment practices using the experiences of eight Botswana Stock Exchange listed firms. It followed an exploratory sequential mixed-methods design utilizing a triangulation of documentary and ar...

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Main Author: Maunganidze, Langtone
Format: Article
Language:English
Published: Elsevier 2022
Subjects:
Online Access:https://doi.org/10.1016/j.jclepro.2022.132957
http://hdl.handle.net/11408/5144
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author Maunganidze, Langtone
author_facet Maunganidze, Langtone
author_sort Maunganidze, Langtone
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description The study on which this article is based sought to examine the motives and patterns of corporate social investment practices using the experiences of eight Botswana Stock Exchange listed firms. It followed an exploratory sequential mixed-methods design utilizing a triangulation of documentary and archival records, and cross-sectional survey techniques. The study found out that although the motives for the practices were varied they were largely reactive and fragmented, and mostly driven by economic rather than business ethics imperatives. The article supports extant literature indicating the existence of growing publics' disillusionment with the apparent dissonance between corporates' historical institutional rhetoric and practice. Although the firms publicly portrayed themselves as good corporate citizens addressing wider societal challenges, in practice they engaged in the traditional ‘giving back to community’ donations. The article concludes that overall the practices served as ‘soft technologies’ for the (re)-figuration of corporate identities.
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spelling ir-11408-51442022-08-17T07:46:58Z Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms Maunganidze, Langtone Corporate citizenship Corporate reputation Corporate self-reporting Social investment Social responsibility The study on which this article is based sought to examine the motives and patterns of corporate social investment practices using the experiences of eight Botswana Stock Exchange listed firms. It followed an exploratory sequential mixed-methods design utilizing a triangulation of documentary and archival records, and cross-sectional survey techniques. The study found out that although the motives for the practices were varied they were largely reactive and fragmented, and mostly driven by economic rather than business ethics imperatives. The article supports extant literature indicating the existence of growing publics' disillusionment with the apparent dissonance between corporates' historical institutional rhetoric and practice. Although the firms publicly portrayed themselves as good corporate citizens addressing wider societal challenges, in practice they engaged in the traditional ‘giving back to community’ donations. The article concludes that overall the practices served as ‘soft technologies’ for the (re)-figuration of corporate identities. 2022-08-17T07:46:58Z 2022-08-17T07:46:58Z 2022-07-18 Article 0959-6526 https://doi.org/10.1016/j.jclepro.2022.132957 http://hdl.handle.net/11408/5144 en Journal of Cleaner Production;Vol. 368, No. 132957 open Elsevier
spellingShingle Corporate citizenship
Corporate reputation
Corporate self-reporting
Social investment
Social responsibility
Maunganidze, Langtone
Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title_full Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title_fullStr Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title_full_unstemmed Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title_short Corporate social investment practices as ‘soft technology’: A case of selected Botswana firms
title_sort corporate social investment practices as ‘soft technology’: a case of selected botswana firms
topic Corporate citizenship
Corporate reputation
Corporate self-reporting
Social investment
Social responsibility
url https://doi.org/10.1016/j.jclepro.2022.132957
http://hdl.handle.net/11408/5144
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