Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags
Limited success has been reported thus far on the effectiveness of government interventions such tax in promoting the use of green shopping bags in South Africa's grocery retail sector. This study represents an initial effort in an emerging market to understand the influence of value orientatio...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Inderscience
2022
|
| Subjects: | |
| Online Access: | https://www.inderscience.com/info/inarticle.php?artid=117011 http://hdl.handle.net/11408/4779 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1779905657056526336 |
|---|---|
| author | Muposhi, Asphat Wait, Marius Mpinganjira, Mercy |
| author_facet | Muposhi, Asphat Wait, Marius Mpinganjira, Mercy |
| author_sort | Muposhi, Asphat |
| collection | DSpace |
| description | Limited success has been reported thus far on the effectiveness of government interventions such tax in promoting the use of green shopping bags in South Africa's grocery retail sector. This study represents an initial effort in an emerging market to understand the influence of value orientations in promoting the use of green shopping bags. This study employs the value-belief-norm theory to examine whether personal values influence the use of green shopping bags in South Africa. Self-reported data was collected from a convenient sample of 487 consumers using a questionnaire survey. Structural equation modelling results identified biospheric value as the major predictor of new ecological paradigm. The relationship between altruistic value and new ecological paradigm was found to be insignificant. Awareness of consequences was found to have a positive significant influence on ascription of responsibility. Furthermore, personal norm managed to explain a significant variance in the behaviour of using green shopping bags. The findings of this study support the use of personal value orientations in formulating policies aimed at promoting the use of green shopping bags. |
| format | Article |
| id | ir-11408-4779 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | Inderscience |
| record_format | dspace |
| spelling | ir-11408-47792022-06-27T13:49:06Z Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags Muposhi, Asphat Wait, Marius Mpinganjira, Mercy single-use plastic shopping bags SUPBs green shopping bags green consumerism value-belief-norm theory South Africa Limited success has been reported thus far on the effectiveness of government interventions such tax in promoting the use of green shopping bags in South Africa's grocery retail sector. This study represents an initial effort in an emerging market to understand the influence of value orientations in promoting the use of green shopping bags. This study employs the value-belief-norm theory to examine whether personal values influence the use of green shopping bags in South Africa. Self-reported data was collected from a convenient sample of 487 consumers using a questionnaire survey. Structural equation modelling results identified biospheric value as the major predictor of new ecological paradigm. The relationship between altruistic value and new ecological paradigm was found to be insignificant. Awareness of consequences was found to have a positive significant influence on ascription of responsibility. Furthermore, personal norm managed to explain a significant variance in the behaviour of using green shopping bags. The findings of this study support the use of personal value orientations in formulating policies aimed at promoting the use of green shopping bags. 2022-03-28T14:06:32Z 2022-03-28T14:06:32Z 2021 Article 1478-9868 https://www.inderscience.com/info/inarticle.php?artid=117011 http://hdl.handle.net/11408/4779 en International Journal of Environment and Waste Management;Vol.28 , Iss.1 open Inderscience |
| spellingShingle | single-use plastic shopping bags SUPBs green shopping bags green consumerism value-belief-norm theory South Africa Muposhi, Asphat Wait, Marius Mpinganjira, Mercy Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title | Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title_full | Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title_fullStr | Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title_full_unstemmed | Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title_short | Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| title_sort | influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags |
| topic | single-use plastic shopping bags SUPBs green shopping bags green consumerism value-belief-norm theory South Africa |
| url | https://www.inderscience.com/info/inarticle.php?artid=117011 http://hdl.handle.net/11408/4779 |
| work_keys_str_mv | AT muposhiasphat influenceofpersonalvalueorientationsonproenvironmentalbehaviouracaseofgreenshoppingbags AT waitmarius influenceofpersonalvalueorientationsonproenvironmentalbehaviouracaseofgreenshoppingbags AT mpinganjiramercy influenceofpersonalvalueorientationsonproenvironmentalbehaviouracaseofgreenshoppingbags |