Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective.
Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 Sou...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sabinet Online
2022
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| Subjects: | |
| Online Access: | https://journals.co.za/content/journal/aa_ajber/browse http://hdl.handle.net/11408/4720 |
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| Summary: | Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 South African consumers recruited from five websites that actively promote and sell e-cigarettes. Standard multiple regression analysis results identified sensation seeking, hedonic orientation and perceived authenticity as the main factors influencing susceptibility to deceptive e-cigarette counterfeits. As consumers are influenced by content shared on online e-cigarette platforms, the use of opinion leaders and celebrities to convey messages informing consumers of the dangers of deceptive counterfeit e-cigarettes is imperative. There is also a need to step up the enforcement and monitoring of anti-counterfeit laws to discourage the supply of counterfeit e-cigarettes. Investment in consumer education, research and development is encouraged to come up with innovative e-cigarette attributes that are difficult to imitate. |
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