Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities
This paper is situated within a broader economic, socio-anthropological framework and set against the background of immigrant niche marketing. Drawing on literature on immigrant niche markets (Gemici, 2008:9; Eckstein and Peri, 2018:3) with specific reference to Africa (Ojong, 2005:12; Ojong and...
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School of Social Work
2021
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| Online Access: | https://www.researchgate.net/publication/336530639_Modus_operandi_and_the_socio-spatial_milieu_in_which_immigrant_niche_markets_vis-a-vis_informal_economic_activities http://hdl.handle.net/11408/4528 |
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| author | Mhandu, John Ojong, Vivian Besem Muzvidziwa, Victor N. |
| author2 | #PLACEHOLDER_PARENT_METADATA_VALUE# |
| author_facet | #PLACEHOLDER_PARENT_METADATA_VALUE# Mhandu, John Ojong, Vivian Besem Muzvidziwa, Victor N. |
| author_sort | Mhandu, John |
| collection | DSpace |
| description | This paper is situated within a broader economic, socio-anthropological
framework and set against the background of immigrant niche marketing.
Drawing on literature on immigrant niche markets (Gemici, 2008:9; Eckstein
and Peri, 2018:3) with specific reference to Africa (Ojong, 2005:12; Ojong and
Fomunyam, 2011:23), this paper poses that there is invisible literature aimed at
assessing the position of niche markets of Zimbabwe migrant women
hairdressers in Durban. Against this backdrop, the ongoing paper presents a
succinct position of niche marketing research drawing insights on anecdotal
evidence of the abovementioned participants. The initial part of this paper
provides an understanding of the dynamics of immigrant niche marketing and its
operationalization. The second part of this paper provides an analysis on the
multiple avenues utilized by the abovementioned participants in order to startup
and sustain their businesses in the host country. Key submission made in the
section is that social capital, personal savings, and stokvels play a significant
role in starting up informal economic activities of the said participants. The
penultimate part of this article discourses how Zimbabwe migrant women
hairdressers in Durban experience the concept of mixed embeddedness as they
participate in informal economic activities. In this paper, we have engaged with
fieldwork data, relevant literature, Giddens structuration theory (2003) and
Waldinger et al (1990) interactive model of entrepreneurship growth. We
conclusively argue that structural synergies of mixed embeddedness as
experienced by the said participants are both enabling and constraining and
forms that backbone of their enterprise in the host country. |
| format | text |
| id | ir-11408-4528 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| publisher | School of Social Work |
| record_format | dspace |
| spelling | ir-11408-45282022-10-15T19:59:52Z Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities Mhandu, John Ojong, Vivian Besem Muzvidziwa, Victor N. #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# #PLACEHOLDER_PARENT_METADATA_VALUE# informal economic activities niche marketing mixed embeddedness social capital This paper is situated within a broader economic, socio-anthropological framework and set against the background of immigrant niche marketing. Drawing on literature on immigrant niche markets (Gemici, 2008:9; Eckstein and Peri, 2018:3) with specific reference to Africa (Ojong, 2005:12; Ojong and Fomunyam, 2011:23), this paper poses that there is invisible literature aimed at assessing the position of niche markets of Zimbabwe migrant women hairdressers in Durban. Against this backdrop, the ongoing paper presents a succinct position of niche marketing research drawing insights on anecdotal evidence of the abovementioned participants. The initial part of this paper provides an understanding of the dynamics of immigrant niche marketing and its operationalization. The second part of this paper provides an analysis on the multiple avenues utilized by the abovementioned participants in order to startup and sustain their businesses in the host country. Key submission made in the section is that social capital, personal savings, and stokvels play a significant role in starting up informal economic activities of the said participants. The penultimate part of this article discourses how Zimbabwe migrant women hairdressers in Durban experience the concept of mixed embeddedness as they participate in informal economic activities. In this paper, we have engaged with fieldwork data, relevant literature, Giddens structuration theory (2003) and Waldinger et al (1990) interactive model of entrepreneurship growth. We conclusively argue that structural synergies of mixed embeddedness as experienced by the said participants are both enabling and constraining and forms that backbone of their enterprise in the host country. 2021-11-16T09:36:44Z 2021-11-16T09:36:44Z 2019 text 1012-1080 https://www.researchgate.net/publication/336530639_Modus_operandi_and_the_socio-spatial_milieu_in_which_immigrant_niche_markets_vis-a-vis_informal_economic_activities http://hdl.handle.net/11408/4528 en Journal of Social Development in Africa , Vol.33 , No.2; open School of Social Work |
| spellingShingle | informal economic activities niche marketing mixed embeddedness social capital Mhandu, John Ojong, Vivian Besem Muzvidziwa, Victor N. Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title | Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title_full | Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title_fullStr | Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title_full_unstemmed | Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title_short | Modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| title_sort | modus operandi and the socio-spatial milieu in which immigrant niche markets vis-a-vis informal economic activities |
| topic | informal economic activities niche marketing mixed embeddedness social capital |
| url | https://www.researchgate.net/publication/336530639_Modus_operandi_and_the_socio-spatial_milieu_in_which_immigrant_niche_markets_vis-a-vis_informal_economic_activities http://hdl.handle.net/11408/4528 |
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