Towards an epistemology of management and economics in the Zimbabwean music industry

This article examines the management, economics and political economy aspects of the Zimbabwe music industry. It compares management and policy practices in South Africa with those in Zimbabwe and identifies gaps that need to be filled in developing an epistemology of management and economics in the...

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Main Author: Mhiripiri, Joyce Tsitsi
Format: Article
Language:English
Published: Intellect 2021
Subjects:
Online Access:https://www.ingentaconnect.com/content/intellect/jams/2012/00000004/00000003/art00006;jsessionid=2i5496u6qmf44.x-ic-live-01
https://doi.org/10.1386/jams.4.3.339_1
http://hdl.handle.net/11408/4338
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author Mhiripiri, Joyce Tsitsi
author_facet Mhiripiri, Joyce Tsitsi
author_sort Mhiripiri, Joyce Tsitsi
collection DSpace
description This article examines the management, economics and political economy aspects of the Zimbabwe music industry. It compares management and policy practices in South Africa with those in Zimbabwe and identifies gaps that need to be filled in developing an epistemology of management and economics in the Zimbabwe music industry. Some of the issues identified include the importance of strategy – especially an industry strategy – in developing music business, the interaction between majors and indies, the significance of intellectual property rights (IPRs) for this industry, the role of government policy in nurturing a vibrant music industry and the role of stardom in creating a sustainable competitive advantage for musicians. A number of weaknesses in the Zimbabwe music industry were identified such as lack of an industry strategy, lack of coherent statistics on the music industry and a need to develop the organizational infrastructure of industry associations. The article concludes by urging researchers to complement the basic business disciplines with critical political economy, sociology of creative labour industries and cultural studies in order to produce work that focuses on the musicians as primary producers and attempts to improve their position in society
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spelling ir-11408-43382022-06-27T13:49:06Z Towards an epistemology of management and economics in the Zimbabwean music industry Mhiripiri, Joyce Tsitsi Zimbabwe music industry Critical success factors Economic contribution Industry strategy Management and economic policies This article examines the management, economics and political economy aspects of the Zimbabwe music industry. It compares management and policy practices in South Africa with those in Zimbabwe and identifies gaps that need to be filled in developing an epistemology of management and economics in the Zimbabwe music industry. Some of the issues identified include the importance of strategy – especially an industry strategy – in developing music business, the interaction between majors and indies, the significance of intellectual property rights (IPRs) for this industry, the role of government policy in nurturing a vibrant music industry and the role of stardom in creating a sustainable competitive advantage for musicians. A number of weaknesses in the Zimbabwe music industry were identified such as lack of an industry strategy, lack of coherent statistics on the music industry and a need to develop the organizational infrastructure of industry associations. The article concludes by urging researchers to complement the basic business disciplines with critical political economy, sociology of creative labour industries and cultural studies in order to produce work that focuses on the musicians as primary producers and attempts to improve their position in society 2021-06-03T09:28:53Z 2021-06-03T09:28:53Z 2012 Article 2040-199X https://www.ingentaconnect.com/content/intellect/jams/2012/00000004/00000003/art00006;jsessionid=2i5496u6qmf44.x-ic-live-01 https://doi.org/10.1386/jams.4.3.339_1 http://hdl.handle.net/11408/4338 en Journal of African Media Studies;Vol. 4; No. 3: p. 339-355 open Intellect
spellingShingle Zimbabwe music industry
Critical success factors
Economic contribution
Industry strategy
Management and economic policies
Mhiripiri, Joyce Tsitsi
Towards an epistemology of management and economics in the Zimbabwean music industry
title Towards an epistemology of management and economics in the Zimbabwean music industry
title_full Towards an epistemology of management and economics in the Zimbabwean music industry
title_fullStr Towards an epistemology of management and economics in the Zimbabwean music industry
title_full_unstemmed Towards an epistemology of management and economics in the Zimbabwean music industry
title_short Towards an epistemology of management and economics in the Zimbabwean music industry
title_sort towards an epistemology of management and economics in the zimbabwean music industry
topic Zimbabwe music industry
Critical success factors
Economic contribution
Industry strategy
Management and economic policies
url https://www.ingentaconnect.com/content/intellect/jams/2012/00000004/00000003/art00006;jsessionid=2i5496u6qmf44.x-ic-live-01
https://doi.org/10.1386/jams.4.3.339_1
http://hdl.handle.net/11408/4338
work_keys_str_mv AT mhiripirijoycetsitsi towardsanepistemologyofmanagementandeconomicsinthezimbabweanmusicindustry