Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe
This paper reports on the findings of an exploratory survey research whose main purpose was to explore electronic commerce benefits and adoption barriers in small and medium enterprises (SMEs) in Gweru, Zimbabwe. Using an exploratory research design, a structured survey instrument was developed and...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Journal of Internet Banking and Commerce
2021
|
| Subjects: | |
| Online Access: | https://www.icommercecentral.com/peer-reviewed/electronic-commerce-benefits-and-adoption-barriers-in-small-and-medium-enterprises-in-gweru-zimbabwe-38340.html http://hdl.handle.net/11408/4288 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1779905278838308864 |
|---|---|
| author | Dube, Thulani Chitura, Tofara Runyowa, Langton |
| author_facet | Dube, Thulani Chitura, Tofara Runyowa, Langton |
| author_sort | Dube, Thulani |
| collection | DSpace |
| description | This paper reports on the findings of an exploratory survey research whose main purpose was to explore electronic commerce benefits and adoption barriers in small and medium enterprises (SMEs) in Gweru, Zimbabwe. Using an exploratory research design, a structured survey instrument was developed and administered to thirty SMEs conveniently selected from a database of SMEs in Gweru. The study found that though SMEs in Gweru appear to have adopted electronic commerce related technologies, the usage level of these technologies is still in its infancy, while the predominant use of electronic commerce applications was for communication/informative purposes. Perceptions and attitudes of SMEs towards electronic commerce and its relayed technologies were strongly favourable. The most significant benefits derived from electronic commerce adoption and usage were improved quality of information and communicating with suppliers and customers. Regarding barriers, the technology was deemed too expensive and incompatible with the way SMEs/customers do business. The study concludes that in order to reap significant benefits from electronic commerce, survey SMEs need to adopt sophisticated e-commerce technologies. |
| format | Article |
| id | ir-11408-4288 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| publisher | Journal of Internet Banking and Commerce |
| record_format | dspace |
| spelling | ir-11408-42882022-06-27T13:49:06Z Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe Dube, Thulani Chitura, Tofara Runyowa, Langton Electronic commerce Small and medium enterprises This paper reports on the findings of an exploratory survey research whose main purpose was to explore electronic commerce benefits and adoption barriers in small and medium enterprises (SMEs) in Gweru, Zimbabwe. Using an exploratory research design, a structured survey instrument was developed and administered to thirty SMEs conveniently selected from a database of SMEs in Gweru. The study found that though SMEs in Gweru appear to have adopted electronic commerce related technologies, the usage level of these technologies is still in its infancy, while the predominant use of electronic commerce applications was for communication/informative purposes. Perceptions and attitudes of SMEs towards electronic commerce and its relayed technologies were strongly favourable. The most significant benefits derived from electronic commerce adoption and usage were improved quality of information and communicating with suppliers and customers. Regarding barriers, the technology was deemed too expensive and incompatible with the way SMEs/customers do business. The study concludes that in order to reap significant benefits from electronic commerce, survey SMEs need to adopt sophisticated e-commerce technologies. 2021-05-31T11:00:52Z 2021-05-31T11:00:52Z 2010 Article 1204-5357 https://www.icommercecentral.com/peer-reviewed/electronic-commerce-benefits-and-adoption-barriers-in-small-and-medium-enterprises-in-gweru-zimbabwe-38340.html http://hdl.handle.net/11408/4288 en Journal of Internet Banking and Commerce;Vol. 15; No. 1 open Journal of Internet Banking and Commerce |
| spellingShingle | Electronic commerce Small and medium enterprises Dube, Thulani Chitura, Tofara Runyowa, Langton Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title | Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title_full | Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title_fullStr | Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title_full_unstemmed | Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title_short | Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe |
| title_sort | electronic commerce benefits and adoption barriers in small and medium enterprises in gweru, zimbabwe |
| topic | Electronic commerce Small and medium enterprises |
| url | https://www.icommercecentral.com/peer-reviewed/electronic-commerce-benefits-and-adoption-barriers-in-small-and-medium-enterprises-in-gweru-zimbabwe-38340.html http://hdl.handle.net/11408/4288 |
| work_keys_str_mv | AT dubethulani electroniccommercebenefitsandadoptionbarriersinsmallandmediumenterprisesingweruzimbabwe AT chituratofara electroniccommercebenefitsandadoptionbarriersinsmallandmediumenterprisesingweruzimbabwe AT runyowalangton electroniccommercebenefitsandadoptionbarriersinsmallandmediumenterprisesingweruzimbabwe |