The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe
The study empirically explored and examined the communication approaches used in communicating strategy execution and to establish their impact on strategy success in Commercialised State Owned Enterprises in Zimbabwe’s Communication Technology and Courier Services Sector. The enquiry was based on a...
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| Format: | Article |
| Language: | English |
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IJECM Pub UK
2021
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| Online Access: | http://ijecm.co.uk/wp-content/uploads/2021/05/954.pdf http://hdl.handle.net/11408/4214 |
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| author | Mapetere, Denver Manhiwa, Thelma E.R |
| author_facet | Mapetere, Denver Manhiwa, Thelma E.R |
| author_sort | Mapetere, Denver |
| collection | DSpace |
| description | The study empirically explored and examined the communication approaches used in communicating strategy execution and to establish their impact on strategy success in Commercialised State Owned Enterprises in Zimbabwe’s Communication Technology and Courier Services Sector. The enquiry was based on a 5 point level of agreement likert scale questionnaire with a total of 478 respondents completed the questionnaire out of a target population of 835 giving a 57% response rate. Survey data was present through descriptive statistics and measures of central tendencies of mean, mode and standard deviation and
analysed through ANOVA. Findings of the study indicates that communication approaches used in Commercialised SOE in Zimbabwe such a horizontal, upward, downward and diagonal communication were ineffective in during strategy implementation. Furthermore the communication media; emails, memos, telephone, noticeboards, face to face oral presentations and reports deployed in conveying strategy related matters were generally found to be ineffective. Resultantly strategy execution in Commercialised SOE in Zimbabwe
failed to due to delayed reactions to changes, lack of awareness and commitment to strategy implementation efforts influenced by poor communication. The study therefore implores top management teams in Commercialised State Owned Enterprises in Zimbabwe to develop strategy implementation sensitive communication systems increase execution success. |
| format | Article |
| id | ir-11408-4214 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| publisher | IJECM Pub UK |
| record_format | dspace |
| spelling | ir-11408-42142022-06-27T13:49:06Z The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe Mapetere, Denver Manhiwa, Thelma E.R strategy strategy communication strategic communication implementation Commercialised State Owned Enterprises The study empirically explored and examined the communication approaches used in communicating strategy execution and to establish their impact on strategy success in Commercialised State Owned Enterprises in Zimbabwe’s Communication Technology and Courier Services Sector. The enquiry was based on a 5 point level of agreement likert scale questionnaire with a total of 478 respondents completed the questionnaire out of a target population of 835 giving a 57% response rate. Survey data was present through descriptive statistics and measures of central tendencies of mean, mode and standard deviation and analysed through ANOVA. Findings of the study indicates that communication approaches used in Commercialised SOE in Zimbabwe such a horizontal, upward, downward and diagonal communication were ineffective in during strategy implementation. Furthermore the communication media; emails, memos, telephone, noticeboards, face to face oral presentations and reports deployed in conveying strategy related matters were generally found to be ineffective. Resultantly strategy execution in Commercialised SOE in Zimbabwe failed to due to delayed reactions to changes, lack of awareness and commitment to strategy implementation efforts influenced by poor communication. The study therefore implores top management teams in Commercialised State Owned Enterprises in Zimbabwe to develop strategy implementation sensitive communication systems increase execution success. 2021-05-20T10:05:59Z 2021-05-20T10:05:59Z 2021 Article 2348-0386 http://ijecm.co.uk/wp-content/uploads/2021/05/954.pdf http://hdl.handle.net/11408/4214 en International Journal of Economics, Commerce and Management;Vol.ix; No.5 open IJECM Pub UK |
| spellingShingle | strategy strategy communication strategic communication implementation Commercialised State Owned Enterprises Mapetere, Denver Manhiwa, Thelma E.R The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title | The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title_full | The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title_fullStr | The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title_full_unstemmed | The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title_short | The impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of Zimbabwe |
| title_sort | impact of communication design on strategy implementation success - a study of commercialised state owned enterprises in the communication technology and courier services sector of zimbabwe |
| topic | strategy strategy communication strategic communication implementation Commercialised State Owned Enterprises |
| url | http://ijecm.co.uk/wp-content/uploads/2021/05/954.pdf http://hdl.handle.net/11408/4214 |
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