Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio
Community radio station offers diversity in media content. The plurality in content, offers citizens wide and broad information they are entitled to. Unfortunately, the government of Zimbabwe has not yet licensed any community radio station. Radio piracy in Zimbabwe has mushroomed due to the unfair...
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| Format: | Thesis |
| Language: | English |
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Midlands State University
2020
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| Online Access: | http://hdl.handle.net/11408/4055 |
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| author | Mangwiro, Anesu |
| author_facet | Mangwiro, Anesu |
| author_sort | Mangwiro, Anesu |
| collection | DSpace |
| description | Community radio station offers diversity in media content. The plurality in content, offers citizens wide and broad information they are entitled to. Unfortunately, the government of Zimbabwe has not yet licensed any community radio station. Radio piracy in Zimbabwe has mushroomed due to the unfair issuing of broadcasting licenses. Radio production incurs expenses thus Patsaka Nyaminyami Community Radio station (PNCR) has adopted means of surviving economically through various strategies and tactics. This research explores on the various strategies and tactics which have been deployed by PNCR and amongst these strategies include; donor funding, advertising, cost effective programming, expansion of business and the use of volunteers. Competitive advantage theory and democratic participant theory were used to inform this study. |
| format | Thesis |
| id | ir-11408-4055 |
| institution | My University |
| language | English |
| publishDate | 2020 |
| publisher | Midlands State University |
| record_format | dspace |
| spelling | ir-11408-40552022-06-27T13:49:05Z Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio Mangwiro, Anesu economic survival strategies pirate community radio stations Community radio station offers diversity in media content. The plurality in content, offers citizens wide and broad information they are entitled to. Unfortunately, the government of Zimbabwe has not yet licensed any community radio station. Radio piracy in Zimbabwe has mushroomed due to the unfair issuing of broadcasting licenses. Radio production incurs expenses thus Patsaka Nyaminyami Community Radio station (PNCR) has adopted means of surviving economically through various strategies and tactics. This research explores on the various strategies and tactics which have been deployed by PNCR and amongst these strategies include; donor funding, advertising, cost effective programming, expansion of business and the use of volunteers. Competitive advantage theory and democratic participant theory were used to inform this study. 2020-12-17T13:47:33Z 2020-12-17T13:47:33Z 2018-05 Thesis http://hdl.handle.net/11408/4055 en open Midlands State University |
| spellingShingle | economic survival strategies pirate community radio stations Mangwiro, Anesu Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title | Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title_full | Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title_fullStr | Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title_full_unstemmed | Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title_short | Economic survival strategies and tactics used by pirate community radio stations in Zimbabwe. Case study Patsaka Nyaminyami Community Radio |
| title_sort | economic survival strategies and tactics used by pirate community radio stations in zimbabwe. case study patsaka nyaminyami community radio |
| topic | economic survival strategies pirate community radio stations |
| url | http://hdl.handle.net/11408/4055 |
| work_keys_str_mv | AT mangwiroanesu economicsurvivalstrategiesandtacticsusedbypiratecommunityradiostationsinzimbabwecasestudypatsakanyaminyamicommunityradio |