Evaluation of pricing strategies used by informal retail traders in Gweru CBD Area

During the period 2006 to 2008 the economy of Zimbabwe experienced economic turbulence resulting in many large and small companies closing. The effect was an increase in unemployment levels to levels close to 80%. In an effort to sustain families, and to supplement incomes m...

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Bibliographic Details
Main Authors: Mhonde, Christopher, Sikomwe, Shingirai, Nyamwanza, Tonderai
Language:English
Published: Midlands State University 2014
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Online Access:http://hdl.handle.net/11408/398
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