The influence of social media interactions on brand equity: A case of Old Mutual Zimbabwe
The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operati...
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| Format: | Thesis |
| Language: | English |
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Midlands State University
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3937 |
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