The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe
This study sought to investigate the effect of consumer ethnocentrism tendencies towards imports and local products in the food manufacturing industry in Zimbabwe. The research was guided by the following objectives namely: to determine the impact of demographic characteristics on cognition and affe...
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| Language: | English |
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Midlands State University
2020
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| Online Access: | http://hdl.handle.net/11408/3836 |
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