The effectiveness of differentiation strategies on company performance: a case of Gtel Zimbabwe
The research aimed at determining the effectiveness of differentiation strategies on company performance investigating. Due to the intense competition faced by Gtel and the flooded mobile market, the researcher saw it fit to propose the implementation of differentiation as a strategy that will help...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3130 |
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