Analysing the importance of private brands in improving company performance: a case of Tynserv distributors (bonita brand).
The research sought to analyze the importance of private brand products in improving company performance, a case of Tynserv Distributors (Bonita brand). The research study was carried during the period of June to September 2016. The objective of the study is to review how customers perceive Bonita b...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3112 |
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