The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape
The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3015 |
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| _version_ | 1779905192737636352 |
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| author | Mhlanga, Brian P. |
| author_facet | Mhlanga, Brian P. |
| author_sort | Mhlanga, Brian P. |
| collection | DSpace |
| description | The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm with a focus on case study. In-depth interviews were used as methods of data collection. The online media organisations like the traditional media organisations depend on revenue models like dual product market place and advertising revenue model. However the research revealed that for online organisations to survive they need to make use of alternative sources of revenue. |
| id | ir-11408-3015 |
| institution | My University |
| language | English |
| publishDate | 2018 |
| publisher | Midlands State University |
| record_format | dspace |
| spelling | ir-11408-30152022-06-27T13:49:05Z The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape Mhlanga, Brian P. Media landscape Zimbabwe Media The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm with a focus on case study. In-depth interviews were used as methods of data collection. The online media organisations like the traditional media organisations depend on revenue models like dual product market place and advertising revenue model. However the research revealed that for online organisations to survive they need to make use of alternative sources of revenue. 2018-05-02T10:53:15Z 2018-05-02T10:53:15Z 2017 http://hdl.handle.net/11408/3015 en open Midlands State University |
| spellingShingle | Media landscape Zimbabwe Media Mhlanga, Brian P. The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title | The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title_full | The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title_fullStr | The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title_full_unstemmed | The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title_short | The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape |
| title_sort | survival strategies used by bustop tv and magamba tv in zimbabwe’s uncertain media landscape |
| topic | Media landscape Zimbabwe Media |
| url | http://hdl.handle.net/11408/3015 |
| work_keys_str_mv | AT mhlangabrianp thesurvivalstrategiesusedbybustoptvandmagambatvinzimbabwesuncertainmedialandscape AT mhlangabrianp survivalstrategiesusedbybustoptvandmagambatvinzimbabwesuncertainmedialandscape |