Investigating the effect of billboard advertising on company performance: a case of Sable press private limited.
The billboard as a medium of advertising has caught up well with advertisers in Zimbabwe and the general public as well. Its main aim is to communicate with road users, pedestrians and drivers. It also aims at reminding customers about a product, attract attention and make them more aware of a produ...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2796 |
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