The impact of green marketing strategies on customer purchase decision in Zimbabwe's FMCG sector
The aim of the study was to find out if the adoption of green marketing strategies influences customer purchase decision process. In this study 36 Marketing managers, 32 Production managers and 118 customers from the FMCG sector were used as research subjects. A combination of quantitative and quali...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2735 |
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