Effectiveness of rebranding as a survival strategy: a case study of Powersales, Fort Street (Bulawayo).
The aim of the research was to assess the effectiveness of rebranding as a survival strategy and a case study of Powersales Fort Street Bulawayo was used. The research was set on three objectives which are to assess the effects of corporate renaming on competitiveness of an organization, to examine...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2115 |
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