The evaluating the effectiveness of advertising controversial products on consumer purchase decision
The study aimed at evaluating the effectiveness of advertising controversial products on consumer purchasing decisions with special reference to Savanna Tobacco Company and it was carried out from July 2015 to November 2015.The main aim of the study was to measure advertising techniques suitable for...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2089 |
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