Musungwini, S., & Zhou, T. G. (2016). An investigation of the role of product, place, promotion and price (4Ps) in market basket analysis: A case study of retail shops in Gweru Zimbabwe.
Chicago Style (17th ed.) CitationMusungwini, Samuel, and Tinashe G. Zhou. An Investigation of the Role of Product, Place, Promotion and Price (4Ps) in Market Basket Analysis: A Case Study of Retail Shops in Gweru Zimbabwe. 2016.
MLA (8th ed.) CitationMusungwini, Samuel, and Tinashe G. Zhou. An Investigation of the Role of Product, Place, Promotion and Price (4Ps) in Market Basket Analysis: A Case Study of Retail Shops in Gweru Zimbabwe. 2016.
Warning: These citations may not always be 100% accurate.