`Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics

Football is the most popular sport in Zimbabwe and across the globe. It has been asserted elsewhere that the game is not limited to scoring goals on the pitch but that this also occurs in politics and power struggles. This study explores the interface between football discourse and politics during e...

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Main Author: Ncube, Lyton
Format: Article
Language:English
Published: Sage Publications 2016
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Online Access:http://hdl.handle.net/11408/1385
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author Ncube, Lyton
author_facet Ncube, Lyton
author_sort Ncube, Lyton
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description Football is the most popular sport in Zimbabwe and across the globe. It has been asserted elsewhere that the game is not limited to scoring goals on the pitch but that this also occurs in politics and power struggles. This study explores the interface between football discourse and politics during elections in Zimbabwe in July 2013. The study is based on the premise of a neo-Gramscian perspective which views popular culture (including football) as a terrain of ideological struggle. It utilises an ethnographic approach to make a 'thick description' of the relationship between football discourse and contemporary Zimbabwean politics. The study employs critical discourse analysis on purposively selected political campaign speeches, political advertisements, songs by politicians, and comments posted and circulated in social media such as Facebook and Whatsapp during and after the election period by 'ordinary' Zimbabweans. The findings suggest that political parties,specifically the Zimbabwe African National Union Patriotic Front (ZANU PF) and the Movement for Democratic Change (MDC-T) appropriated football images, symbols, metaphors and discourses in their campaign communications. Zimbabwe symbolically became a football pitch where these two main rivals battled to score political points. 'Ordinary' Zimbabweans resembled the fans and/referees in the game whose vote symbolically became the act of scoring goals for ZANU PF; while for MDC-T it was akin to giving a red card to the ZANU PF party.
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spelling ir-11408-13852022-06-27T13:49:06Z `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics Ncube, Lyton Bhora mugedhi (score the ball), bhora musango (ball out of play), bhora ngariponjeswe (deflate the ball), football discourse, Zimbabwean election . Football is the most popular sport in Zimbabwe and across the globe. It has been asserted elsewhere that the game is not limited to scoring goals on the pitch but that this also occurs in politics and power struggles. This study explores the interface between football discourse and politics during elections in Zimbabwe in July 2013. The study is based on the premise of a neo-Gramscian perspective which views popular culture (including football) as a terrain of ideological struggle. It utilises an ethnographic approach to make a 'thick description' of the relationship between football discourse and contemporary Zimbabwean politics. The study employs critical discourse analysis on purposively selected political campaign speeches, political advertisements, songs by politicians, and comments posted and circulated in social media such as Facebook and Whatsapp during and after the election period by 'ordinary' Zimbabweans. The findings suggest that political parties,specifically the Zimbabwe African National Union Patriotic Front (ZANU PF) and the Movement for Democratic Change (MDC-T) appropriated football images, symbols, metaphors and discourses in their campaign communications. Zimbabwe symbolically became a football pitch where these two main rivals battled to score political points. 'Ordinary' Zimbabweans resembled the fans and/referees in the game whose vote symbolically became the act of scoring goals for ZANU PF; while for MDC-T it was akin to giving a red card to the ZANU PF party. 2016-05-18T14:18:15Z 2016-05-18T14:18:15Z 2014 Article http://hdl.handle.net/11408/1385 en International Review for the Sociology of Sport;p.1-8. open Sage Publications
spellingShingle Bhora mugedhi (score the ball), bhora musango (ball out of play), bhora ngariponjeswe (deflate the ball), football discourse, Zimbabwean election .
Ncube, Lyton
`Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title_full `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title_fullStr `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title_full_unstemmed `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title_short `Bhora Mugedhi Versus Bhora Musango': The interface between football discourse and Zimbabwean politics
title_sort `bhora mugedhi versus bhora musango': the interface between football discourse and zimbabwean politics
topic Bhora mugedhi (score the ball), bhora musango (ball out of play), bhora ngariponjeswe (deflate the ball), football discourse, Zimbabwean election .
url http://hdl.handle.net/11408/1385
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