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“…The study focused on the impact of branding on corporate identity on a public university. It sought to establish how the public universities can embrace branding as a way to establish a strong corporate identity and the perceived institutional benefits, differentiation, enhance corporate image, improve corporate reputation as well fight competition in the wake of globalisation, marketization of higher education and existing economic challenges. …”
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“…While the topical areas of hospitality service provision have been systematically investigated for the general travelling public, universal accessibility to include people with disabilities has been widely ignored. …”
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