FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels.
Staging a mega sport event such as the world cup has been traditionally viewed as a golden opportunity for urban regeneration and economic development. Research into the preparedness of hospitality service providers to host millions of visitors associated with world cup sport events is limited. This...
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| Format: | research article |
| Language: | English |
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Publishing India Group.
2023
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5728 https://www.i-scholar.in/index.php/ijhts/article/view/38593 |
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| author | Zibanai Zhou |
| author2 | Midlands State University, Tourism and Hospitality Management Department, Gweru., Zimbabwe |
| author_facet | Midlands State University, Tourism and Hospitality Management Department, Gweru., Zimbabwe Zibanai Zhou |
| author_sort | Zibanai Zhou |
| collection | DSpace |
| description | Staging a mega sport event such as the world cup has been traditionally viewed as a golden opportunity for urban regeneration and economic development. Research into the preparedness of hospitality service providers to host millions of visitors associated with world cup sport events is limited. This paper discusses the state of preparedness for Zimbabwean hotels in anticipation of the world cup sport event hosted by South Africa. The study used a purposive sampling of twenty local hotel players in the category of 3-5 stars. Data were collected through self-administered eighteen questionnaires. Findings show that the majority of hotels have increased accommodation capacity ahead of the event. However, findings also demonstrated differences in the level of preparedness for local hotels with hotels in the northern region in the back foot than their southern counterparts. All operators were equally concerned about an ineffective air transport system. Service providers showed lack of confidence that they will benefit from the world cup event due to the poor national payment system and excessive hotel rates. These findings contradict planned refurbishments and human resource training that are currently underway. The study recommends urgent destination endorsement, re-introduction of credit cards, and consensus on the appropriate pricing strategy. |
| format | research article |
| id | ir-11408-5728 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | Publishing India Group. |
| record_format | dspace |
| spelling | ir-11408-57282023-06-27T09:58:34Z FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. Zibanai Zhou Midlands State University, Tourism and Hospitality Management Department, Gweru., Zimbabwe Zimbabwean Hotels, , Preparedness 2010 FIFA World Cup Staging a mega sport event such as the world cup has been traditionally viewed as a golden opportunity for urban regeneration and economic development. Research into the preparedness of hospitality service providers to host millions of visitors associated with world cup sport events is limited. This paper discusses the state of preparedness for Zimbabwean hotels in anticipation of the world cup sport event hosted by South Africa. The study used a purposive sampling of twenty local hotel players in the category of 3-5 stars. Data were collected through self-administered eighteen questionnaires. Findings show that the majority of hotels have increased accommodation capacity ahead of the event. However, findings also demonstrated differences in the level of preparedness for local hotels with hotels in the northern region in the back foot than their southern counterparts. All operators were equally concerned about an ineffective air transport system. Service providers showed lack of confidence that they will benefit from the world cup event due to the poor national payment system and excessive hotel rates. These findings contradict planned refurbishments and human resource training that are currently underway. The study recommends urgent destination endorsement, re-introduction of credit cards, and consensus on the appropriate pricing strategy. 4 1 135 156 2023-06-27T09:58:34Z 2023-06-27T09:58:34Z 2011 research article https://cris.library.msu.ac.zw//handle/11408/5728 https://www.i-scholar.in/index.php/ijhts/article/view/38593 en International Journal of Hospitality and Tourism Systems 0974-6250 open Publishing India Group. |
| spellingShingle | Zimbabwean Hotels, , Preparedness 2010 FIFA World Cup Zibanai Zhou FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title | FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title_full | FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title_fullStr | FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title_full_unstemmed | FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title_short | FIFA 2010 World Cup: Preparedness of Zimbabwean Hotels. |
| title_sort | fifa 2010 world cup: preparedness of zimbabwean hotels. |
| topic | Zimbabwean Hotels, , Preparedness 2010 FIFA World Cup |
| url | https://cris.library.msu.ac.zw//handle/11408/5728 https://www.i-scholar.in/index.php/ijhts/article/view/38593 |
| work_keys_str_mv | AT zibanaizhou fifa2010worldcuppreparednessofzimbabweanhotels |