A Peep into Tourism Development in Zimbabwe: 1980-2010
This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data...
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Language: | English |
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Asian Economic and Social Society
2023
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Online Access: | https://cris.library.msu.ac.zw//handle/11408/5726 |
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author | Zibanai ZHOU |
author2 | Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe |
author_facet | Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe Zibanai ZHOU |
author_sort | Zibanai ZHOU |
collection | DSpace |
description | This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data collection instruments were personal observations, questionnaire, follow up interviews and document analysis.The study’s key finding confirmsthat tourism development in Zimbabwe is in the front foot ascompared to the regional peers. The transformation of the ZTA, the coming on board of the mandatory tourism levy, an explicit national tourism policy and superb human resource training and skill development for the tourism sector and consequently, an uptick in tourism traffic into the country are landmark developments. On the down side, it is also found that the 2 per cent tourism lev developed a wall between operators and the regulatory authority. Operators have expressed the need for sharpened and more focused marketing strategies by the national tourism agency. It is concluded that tourism players are upbeat about prospects for the sector in the medium to long term.The study ends with recommendations and indication of future research priorities |
format | research article |
id | ir-11408-5726 |
institution | My University |
language | English |
publishDate | 2023 |
publisher | Asian Economic and Social Society |
record_format | dspace |
spelling | ir-11408-57262023-06-27T07:02:18Z A Peep into Tourism Development in Zimbabwe: 1980-2010 Zibanai ZHOU Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe Tourism development Zimbabwe tourism sector Zimbabwe tourism authority This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data collection instruments were personal observations, questionnaire, follow up interviews and document analysis.The study’s key finding confirmsthat tourism development in Zimbabwe is in the front foot ascompared to the regional peers. The transformation of the ZTA, the coming on board of the mandatory tourism levy, an explicit national tourism policy and superb human resource training and skill development for the tourism sector and consequently, an uptick in tourism traffic into the country are landmark developments. On the down side, it is also found that the 2 per cent tourism lev developed a wall between operators and the regulatory authority. Operators have expressed the need for sharpened and more focused marketing strategies by the national tourism agency. It is concluded that tourism players are upbeat about prospects for the sector in the medium to long term.The study ends with recommendations and indication of future research priorities 3 7 884 894 2023-06-27T07:02:16Z 2023-06-27T07:02:16Z 2013-07-01 research article https://cris.library.msu.ac.zw//handle/11408/5726 file:///C:/Users/student/Downloads/18-3(7)2013-AJER-884-894-1.pdf en Asian Journal of Empirical Research 2224-4425 open Asian Economic and Social Society |
spellingShingle | Tourism development Zimbabwe tourism sector Zimbabwe tourism authority Zibanai ZHOU A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title | A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title_full | A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title_fullStr | A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title_full_unstemmed | A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title_short | A Peep into Tourism Development in Zimbabwe: 1980-2010 |
title_sort | peep into tourism development in zimbabwe: 1980-2010 |
topic | Tourism development Zimbabwe tourism sector Zimbabwe tourism authority |
url | https://cris.library.msu.ac.zw//handle/11408/5726 |
work_keys_str_mv | AT zibanaizhou apeepintotourismdevelopmentinzimbabwe19802010 AT zibanaizhou peepintotourismdevelopmentinzimbabwe19802010 |