A Peep into Tourism Development in Zimbabwe: 1980-2010

This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data...

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Main Author: Zibanai ZHOU
Other Authors: Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe
Format: research article
Language:English
Published: Asian Economic and Social Society 2023
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5726
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author Zibanai ZHOU
author2 Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe
author_facet Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe
Zibanai ZHOU
author_sort Zibanai ZHOU
collection DSpace
description This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data collection instruments were personal observations, questionnaire, follow up interviews and document analysis.The study’s key finding confirmsthat tourism development in Zimbabwe is in the front foot ascompared to the regional peers. The transformation of the ZTA, the coming on board of the mandatory tourism levy, an explicit national tourism policy and superb human resource training and skill development for the tourism sector and consequently, an uptick in tourism traffic into the country are landmark developments. On the down side, it is also found that the 2 per cent tourism lev developed a wall between operators and the regulatory authority. Operators have expressed the need for sharpened and more focused marketing strategies by the national tourism agency. It is concluded that tourism players are upbeat about prospects for the sector in the medium to long term.The study ends with recommendations and indication of future research priorities
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spelling ir-11408-57262023-06-27T07:02:18Z A Peep into Tourism Development in Zimbabwe: 1980-2010 Zibanai ZHOU Midlands State University, Tourism and Hospitality Management Department P. Bag 9055, Gweru, Zimbabwe Tourism development Zimbabwe tourism sector Zimbabwe tourism authority This paper reports on the findings of an exploratory study on the level of tourism development in Zimbabwe from 1980 to 2010. I have decided to highlight both positive and negative developments in this delicate sector, and to review my recommendations based on projected performance.The study’s data collection instruments were personal observations, questionnaire, follow up interviews and document analysis.The study’s key finding confirmsthat tourism development in Zimbabwe is in the front foot ascompared to the regional peers. The transformation of the ZTA, the coming on board of the mandatory tourism levy, an explicit national tourism policy and superb human resource training and skill development for the tourism sector and consequently, an uptick in tourism traffic into the country are landmark developments. On the down side, it is also found that the 2 per cent tourism lev developed a wall between operators and the regulatory authority. Operators have expressed the need for sharpened and more focused marketing strategies by the national tourism agency. It is concluded that tourism players are upbeat about prospects for the sector in the medium to long term.The study ends with recommendations and indication of future research priorities 3 7 884 894 2023-06-27T07:02:16Z 2023-06-27T07:02:16Z 2013-07-01 research article https://cris.library.msu.ac.zw//handle/11408/5726 file:///C:/Users/student/Downloads/18-3(7)2013-AJER-884-894-1.pdf en Asian Journal of Empirical Research 2224-4425 open Asian Economic and Social Society
spellingShingle Tourism development
Zimbabwe tourism sector
Zimbabwe tourism authority
Zibanai ZHOU
A Peep into Tourism Development in Zimbabwe: 1980-2010
title A Peep into Tourism Development in Zimbabwe: 1980-2010
title_full A Peep into Tourism Development in Zimbabwe: 1980-2010
title_fullStr A Peep into Tourism Development in Zimbabwe: 1980-2010
title_full_unstemmed A Peep into Tourism Development in Zimbabwe: 1980-2010
title_short A Peep into Tourism Development in Zimbabwe: 1980-2010
title_sort peep into tourism development in zimbabwe: 1980-2010
topic Tourism development
Zimbabwe tourism sector
Zimbabwe tourism authority
url https://cris.library.msu.ac.zw//handle/11408/5726
work_keys_str_mv AT zibanaizhou apeepintotourismdevelopmentinzimbabwe19802010
AT zibanaizhou peepintotourismdevelopmentinzimbabwe19802010