Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe
This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from...
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| Format: | research article |
| Language: | English |
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AFRICAJOURNALS
2023
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5722 http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8zNTE3LnBkZnwvMzUxNy5wZGY= |
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| author | Zhou Zibanai |
| author2 | Lecturer, Tourism & Hospitality Management Department, Midlands State University, Zimbabwe. |
| author_facet | Lecturer, Tourism & Hospitality Management Department, Midlands State University, Zimbabwe. Zhou Zibanai |
| author_sort | Zhou Zibanai |
| collection | DSpace |
| description | This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from the Chinese market and revenue inflows which have largely remained depressed. Findings further highlighted that Chinese`s low spending patterns, inaccessibility of the country, and a highly volatile political environment have undermined the ADS. The ADS dispensation has presented local operators with a dilemma on the way forward, hence a shift in marketing strategy, re-configuration of the pricing regime, and improved air connectivity are necessary. |
| format | research article |
| id | ir-11408-5722 |
| institution | My University |
| language | English |
| publishDate | 2023 |
| publisher | AFRICAJOURNALS |
| record_format | dspace |
| spelling | ir-11408-57222023-06-23T16:55:01Z Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe Zhou Zibanai Lecturer, Tourism & Hospitality Management Department, Midlands State University, Zimbabwe. Approved Destination Status Zimbabwe Tourism Environment Chinese Market Implications This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from the Chinese market and revenue inflows which have largely remained depressed. Findings further highlighted that Chinese`s low spending patterns, inaccessibility of the country, and a highly volatile political environment have undermined the ADS. The ADS dispensation has presented local operators with a dilemma on the way forward, hence a shift in marketing strategy, re-configuration of the pricing regime, and improved air connectivity are necessary. 5 1 1 15 2023-06-23T16:54:59Z 2023-06-23T16:54:59Z 2016-08 research article https://cris.library.msu.ac.zw//handle/11408/5722 http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8zNTE3LnBkZnwvMzUxNy5wZGY= en African Journal of Hospitality, Tourism and Leisure 0947-6250 open AFRICAJOURNALS |
| spellingShingle | Approved Destination Status Zimbabwe Tourism Environment Chinese Market Implications Zhou Zibanai Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title_full | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title_fullStr | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title_full_unstemmed | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title_short | Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe |
| title_sort | implications of china’s approved tourism destination status (ads) on zimbabwe’s tourism environment: insights from local and government tourism groups in zimbabwe |
| topic | Approved Destination Status Zimbabwe Tourism Environment Chinese Market Implications |
| url | https://cris.library.msu.ac.zw//handle/11408/5722 http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8zNTE3LnBkZnwvMzUxNy5wZGY= |
| work_keys_str_mv | AT zhouzibanai implicationsofchinasapprovedtourismdestinationstatusadsonzimbabwestourismenvironmentinsightsfromlocalandgovernmenttourismgroupsinzimbabwe |