Implications of China’s Approved Tourism Destination Status (ADS) on Zimbabwe’s Tourism Environment: Insights from Local and Government Tourism Groups in Zimbabwe
This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
AFRICAJOURNALS
2023
|
| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5722 http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8zNTE3LnBkZnwvMzUxNy5wZGY= |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This study examined system-wide implications of an Approved Destination Status (ADS) granted to Zimbabwe by China in 2004 on Zimbabwe`s tourism industry. A total of 150 self-administered questionnaires were used to collect data. The study revealed a disproportionate increase of tourism traffic from the Chinese market and revenue inflows which have largely remained depressed. Findings further highlighted that Chinese`s low spending patterns, inaccessibility of the country, and a highly volatile political environment have undermined the ADS. The ADS dispensation has presented local operators with a dilemma on the way forward, hence a shift in marketing strategy, re-configuration of the pricing regime, and improved air connectivity are necessary. |
|---|