Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equati...
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Language: | English |
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Inderscience
2023
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Online Access: | https://cris.library.msu.ac.zw//handle/11408/5520 https://doi.org/10.1504/IJEMR.2022.119245 |
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author | Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva |
author2 | Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe |
author_facet | Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva |
author_sort | Asphat Muposhi |
collection | DSpace |
description | A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value. |
format | research article |
id | ir-11408-5520 |
institution | My University |
language | English |
publishDate | 2023 |
publisher | Inderscience |
record_format | dspace |
spelling | ir-11408-55202023-04-05T07:12:03Z Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe Department of Logistics and Supply Chain Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa Department of Marketing and Sport Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa Dead mall Shopper-based mall equity Shopping mall value Mall attachment South Africa A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value. 13 1 43 64 2023-04-05T07:12:02Z 2023-04-05T07:12:02Z 2021-10-19 research article https://cris.library.msu.ac.zw//handle/11408/5520 https://doi.org/10.1504/IJEMR.2022.119245 en International Journal of Electronic Marketing and Retailing 1741-1033 open Inderscience |
spellingShingle | Dead mall Shopper-based mall equity Shopping mall value Mall attachment South Africa Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title | Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title_full | Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title_fullStr | Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title_full_unstemmed | Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title_short | Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls |
title_sort | nipping the dead mall trend in the bud: a modified shopper-based mall equity model for south africa's distressed malls |
topic | Dead mall Shopper-based mall equity Shopping mall value Mall attachment South Africa |
url | https://cris.library.msu.ac.zw//handle/11408/5520 https://doi.org/10.1504/IJEMR.2022.119245 |
work_keys_str_mv | AT asphatmuposhi nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls AT chengedzaimafini nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls AT roymarlonshamhuyenhanzva nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls |