Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls

A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equati...

Full description

Saved in:
Bibliographic Details
Main Authors: Asphat Muposhi, Chengedzai Mafini, Roy Marlon Shamhuyenhanzva
Other Authors: Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe
Format: research article
Language:English
Published: Inderscience 2023
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5520
https://doi.org/10.1504/IJEMR.2022.119245
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1779905320037908480
author Asphat Muposhi
Chengedzai Mafini
Roy Marlon Shamhuyenhanzva
author2 Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe
author_facet Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe
Asphat Muposhi
Chengedzai Mafini
Roy Marlon Shamhuyenhanzva
author_sort Asphat Muposhi
collection DSpace
description A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value.
format research article
id ir-11408-5520
institution My University
language English
publishDate 2023
publisher Inderscience
record_format dspace
spelling ir-11408-55202023-04-05T07:12:03Z Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva Department of Marketing Management, Midlands State University, Private Bag 9055, Gweru, Zimbabwe Department of Logistics and Supply Chain Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa Department of Marketing and Sport Management, Vaal University of Technology, Vanderbijlpark, 1900, South Africa Dead mall Shopper-based mall equity Shopping mall value Mall attachment South Africa A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value. 13 1 43 64 2023-04-05T07:12:02Z 2023-04-05T07:12:02Z 2021-10-19 research article https://cris.library.msu.ac.zw//handle/11408/5520 https://doi.org/10.1504/IJEMR.2022.119245 en International Journal of Electronic Marketing and Retailing 1741-1033 open Inderscience
spellingShingle Dead mall
Shopper-based mall equity
Shopping mall value
Mall attachment
South Africa
Asphat Muposhi
Chengedzai Mafini
Roy Marlon Shamhuyenhanzva
Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title_full Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title_fullStr Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title_full_unstemmed Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title_short Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
title_sort nipping the dead mall trend in the bud: a modified shopper-based mall equity model for south africa's distressed malls
topic Dead mall
Shopper-based mall equity
Shopping mall value
Mall attachment
South Africa
url https://cris.library.msu.ac.zw//handle/11408/5520
https://doi.org/10.1504/IJEMR.2022.119245
work_keys_str_mv AT asphatmuposhi nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls
AT chengedzaimafini nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls
AT roymarlonshamhuyenhanzva nippingthedeadmalltrendinthebudamodifiedshopperbasedmallequitymodelforsouthafricasdistressedmalls